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Bespoke Notebooks for Karbon Homes’ New Brand Launch

The Brief

Our client, one of the largest housing associations in the North East, recently rebranded as Karbon Homes which is the new name for the combined organisation of Isos, Derwentside and Cestria. They required a corporate gift to give out to their staff at the launch of their new brand on the 4th and 5th of May 2017. The gift would be used as a momento of the launch and to introduce their staff to the new branding, colours and logo. In order to achieve the above, the product supplied should feature one of the new Karbon Homes colours. In order to satisfy the client’s requirement for a quality gift that would also be useful, Pro-Ad’s Account Manager for Karbon Homes suggested the use of a Belluno bespoke notebook with a matching pen.

The Challenge

The lead time for the manufacturing of the product in time for the launch was relatively tight. However, the product chosen was bespoke and had to be made from scratch and as such it needed sufficient material in the UK of an appropriate colour to manufacture.  Also, the pen is a multi-part item and is assembled to order with a lengthy lead time.

The Karbon Homes new logo is a full colour design which incorporates a whole spectrum of colours.  The pen and notebook both had to be as close as possible to the brand’s red so that the two products although manufactured in different factories looked like a set and didn’t clash.  The production of the gift had to be achieved on the client’s specific budget.

The Solution

With attention to detail, the notebook produced was not only in red but with a red elastic strap and pen loop. The notebook’s available optional features were studied in order for the product to meet the requirements whilst fitting the budget.

Samples of product colour swatches were organised for the client and advice on the best colour to use was provided. Although the client looked into printing the notebook full colour, we suggested the use of embossing as a more stylish way of personalising the product.

Throughout the manufacturing process Pro-Ad stayed on top of their supplier network in order to ensure that the product would be ready in time for the launch date.

The Result

The client was very happy with the end product as it was an ideal fit for their requirements.  They found the process of working with Pro-Ad smooth and they experienced time savings while having someone working as their extra member of staff to understand their brand and source solutions that would uphold their brand values.

Testimonial

“Pro-Ad delivered again.  Time and time again we have relied on their professional staff to come up with something different, a fresh idea, and deliver a quality product in a very tight timescale.  And once again, we were not disappointed.  Our Account Manager guided us through the whole process so that we were assured that the product was going to be a winner with our staff.  I would recommend Pro-Ad to anyone looking for a committed, professional merchandising solutions company.”  Karbon Homes


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