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Pro-Ad creates signature pen for Algomi

 

The Brief

Algomi is an innovative software products company operating in the fixed income technology sector. The client was looking for a long-lasting corporate gift to promote the company’s brand. The product would be used as a giveaway at company events, for Algomi’s direct mail campaigns and other marketing purposes.

After considering their options, the client initially decided on a plastic pen that would represent their brand colour and logo with tints whilst having a high perceived value.

The Challenge

The first challenge we faced when looking for a pen to match the client’s brief, was to find a standard, off-the-shelf pen in the client’s brand colour as the latter was very unique. In addition to that, the Algomi logo is very detailed so it requires a digital print in order to ensure a good logo depiction on the pen.

The Solution

In order to ensure that the quality of the product used by Algomi would be representative of their brand, Pro-Ad put forward a metal pen as an alternative to the initial plastic pen requested by the client.  The metal pen would be Pantone matched to the client’s brand colour with the logo digitally printed on top.

The Result

Algomi loved the metal pen recommended by Pro-Ad as it had a higher perceived product value that was more suitable for their client base while remaining within the client’s budget. The pantone matching also allowed for a very strong branding impact that maximised the product’s R.O.I.

The pen was so well received by their customers that Algomi have re-ordered 4 times since their initial order in 2015.

Testimonial

“Having worked with Pro-Ad over many years I had complete confidence in their ability to find a high quality cost effective pen that met my exact specs for colour matching and the intricate printing required for our logo. These pens fit with our brand and are used in all our offices and as a client gift. They have become a very desirable item at trade events in the US, Asia and Europe where everybody wants one”


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