Our Blog > Confectionary to promote your business? A really sweet idea!

Confectionary to promote your business? A really sweet idea!

The day is getting shorter, the kids are back to school and the weather feels very autumnal. If you are looking for the best promotional merchandise to welcome the new season, then we have the perfect suggestion for you: branded confectionary; an all time favourite among all ages and genders.

Consumer analyst Mintel (http://www.mintel.com/about-mintel) has revealed that nearly one in six people eat chocolate every day while 17% of the British population eat chocolate four to six times a week.

Mintel’s research found that the favourite variety was plain chocolate, which is eaten by three-quarters of Britons, while bars filled with caramel or other treats are the second most popular. The research also discovered that there was little discrepancy when it came to the sexes and how much chocolate they consume.

Richard Ford, senior food and drink Analyst at Mintel, said: “From the Aztecs to Willie Wonka, in both fact and fiction, cocoa and chocolate have held a special place in people’s hearts throughout the centuries. That’s no less so today – its status as a personal treat remains an ingrained part of consumers’ diets.”

Belgian Exclusive 12g Praline Chocolate

So why not communicate your brand message, invite visitors to your stand or welcome your new starters with the use of promotional chocolate sweets or other delicious sweet treats?

Your promotional confectionary has applications in just about any commercial, educational or retail setting. For instance, you might use them as gifts at corporate dinners, trade shows, product launches, conferences, site visits… the possibilities are endless. You can even use them as awards for exemplary employee performance. Many items are really cost effective to utilise and can be handed out liberally, spreading your branding far and wide amongst your target audience and creating a feel good factor around your brand.

Personalised confectionary as a promotional vehicle is unaffected by age, gender or demographics…. We all love it!!

The options are endless not only regarding  the type and packaging of promotional confectionary but also regarding their personalisation which offers great opportunities to be creative. Choose from a full CMYK print on the outer packaging or embossing on the packaging and the product to printed paper inserts and many more.

What does the Pro-Ad promotional confectionary range taste like?

Our sweets range is produced by Europe’s leading confectionery manufacturers that offer an impressive quality of goods, some of which have previously been unavailable to the promotional markets in the UK and Ireland.

With regards to our chocolate range, it features chocolate with a cocoa content ranging from 32% to 40%, which is much higher compared to the cocoa content in the best-selling chocolate bars in the UK,  KIT-KAT, Mars, Cadburys dairy milk etc  (in nearly all cases less than 27%). We offer items such as bite-sized candies in covered glass jars, test-tubes with chocolates, sweets plastic pouches, flow wrap packages, different shaped tins, health bars and much more.

For more information on our brand new sweets range, speak to our Solutions Team. Alternatively please click here to view the full range.

Love,

The Pro-Ad Team


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