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Pro-Ad works with Kiss FM to design a Bespoke Festival Mat

The Brief

Kiss FM were looking for a mat to give away at festivals to festival goers that they could sit on during the event.
The product needed to be light weight and easy to carry, re-usable and damp proof when on the ground. Another important factor was that it needed to have a large and clear branding area suitable for multi-coloured print.

The Challenge

When Pro-Ad started tried to source the mat we came across a significant challenge; there was no existing product on the market to meet the customer’s brief.

The Solution

Pro-Ad worked with one of our factories to create a bespoke product specifically designed to Kiss FM’s specification. Taking under consideration our client’s requirements, Pro-Ad proposed a non-woven mat that could be easily folded and had a press stud closure and carry handle. It was also designed to have a laminated base to make it suitable to put on damp ground at the music festivals. The mat had a large branding area and such layout so that the client’s logo was visible when open and folded.

The Result

Kiss FM were very satisfied with the design of their bespoke product and their audience loved the Kiss FM festival mats. The product was so popular that the Radio Station repeated it for the next 3 years’ festivals.

“The bespoke festival mats that Pro-Ad produced for us were that year’s festivals’ most popular giveaways. Pro-Ad did a brilliant job ensuring high quality of products personalised to suit our branding needs. Exceptional customer service and product knowhow!”

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