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Bespoke delivered treats for The Energy Check Workforce

The Brief:

The Energy Check asked Pro-Ad to help provide promotional merchandise that would be used to
support and boost the spirits of The Energy Check workforce during the Covid 19 pandemic.

The Campaign was to send members of The Energy Check workforce including those who were
working from home or had been furloughed, a gift, to reinforce that everyone is still part of The
Energy Check family. This was intended to promote a positive message and make all members feel
appreciated and valued.

The Challenge:

In order to fit the customer brief the promotional items had to be a surprise to the recipients and
this gift had to be edible, brandable, deliverable to around 100 different addresses across the UK
and there also needed to be a vegan option available.

The customer also wanted to include some postcards branded with positive messages in the
packaging. The goal was for the gift to generate a feel-good factor and communicate to their
staff/employee’s that they are valued and important to the business.

The Solution:

Pro-Ad suggested cupcakes which are highly customisable.To see a range of our cupcakes click on the link here. They can be supplied in boxes of 6, had a vegan friendly option, could be branded with their logo, were customisable with a coloured case and could be delivered safely to their employees at their individual home addresses.

Pro-Ad also arranged production of the postcard and subsequent packing into the cupcake boxes.
Each postcard carried the same message of gratitude and affirmation from the Senior Management
Team on the reverse side, but the fronts contained one of 4 different motivational messages. The
postcards were produced in a high-quality card so that they could be retained as a keepsake and to
further communicate how important the staff are to the business.

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