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Bespoke Stress Coffee Cup for Greggs

The Brief

In 2014, Greggs asked Pro-Ad to propose and source for them a variety of innovative branded products to be used for promoting their newly refurbished stores that now offered coffee made from their own Greggs coffee blend. The promotional products would be used as giveaways for the Greggs street teams as well as at the company’s visits to Universities and Student Fairs. As the products would be addressed to a young audience, they had to be exciting, funky, modern and different.

A Unique Product

Pro-Ad sourced a number of items to fit the Greggs brief. However, the highlight of the campaign was the bespoke Greggs reusable cup style stress cups.

Along with our Creative team, we worked on a number of ‘look and feel’ designs in order to develop the one that would perfectly match the Greggs cup concept, would look original and stand out.

In order to make sure that the client would be 100% satisfied with their unique merchandise, we supplied them with pre-production samples of the stress cups for their feedback.  If changes needed to be made the samples would be produced again.

With the students’ safety in mind, it was very important to the client for the product to be fully tested and safety certified. In order to achieve this, we ran a certification project taking care of every health and safety detail including packing the products in bags with air holes.

The Outcome

The coffee cup shaped stress cups were the campaign’s most popular giveaway and Greggs increased the order volume by a 1/3rd the following year.

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