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Jurys Inn’s Stay Happy Internal Campaign

The Brief

Jury’s Inns Hotels asked us to source for them promotional merchandise that would be used to support an internal campaign to their front of house staff. The campaign was called Stay Happy and its goal was to increase employee engagement and promote the company’s Stay Happy workplace message to their employees.

In order to fit the customer brief, the promotional products sourced had to be fun and standout and to be both practical and as novel as possible. They also had to incorporate the Stay Happy unique colour palette selected especially for the campaign.

The Challenge

The client gave us a tight deadline of 4 weeks for the product sourcing, artwork development and production. The colours of the Stay Happy palette were quite complex which made sourcing merchandise to match them challenging. In addition to that, the products required were not standard, off the shelf items, but innovative and unique. Finally, the client expected delivery to 36 different addresses across UK & Ireland.

The Solution

Pro-Ad’s Account Manager for Jurys Inns, after studying carefully the campaign goals and requirements, suggested doing as a first item a mug with a dye sublimation print on the outside. The print, instead of matching one of the colours from the Stay Happy palette, would be a patchwork of all the colours included in it. He also suggested adding a special detail to the mugs by printing a small smiley face on their inside base. This would re-iterate the campaign’s Happy Message in a fun and novel way.

The second gift chosen was a pencil case, as the client advised that these were often used by the front of house staff members. The pencil cases were also dye sublimated with the patchwork design to boldly highlight the campaign message and colours.

Last product suggested and chosen by the client was a thumbs-up shaped pen in a range of colours, with the Stay Happy motto printed on it. The gift’s message was to give the user the thumbs up for staying happy. The pens came in a mixture of colours to represent the primary colours of the client’s campaign palette.  The thumbs-up pens were a novelty product with a definite wow factor about them.

Using our established network of reputable suppliers, Pro-Ad managed to manufacture and brand all products in time for the campaign launch, divide them in batches and distribute them to the 36 different hotels.

The Result

The client was very happy with the products sourced and produced as they managed to capture the spirit of the campaign message and ticked all the requirements set with regards to their colours and look. The Jurys Inn Stay Happy campaign has been a great success in its infancy and the branded gifts played a very important role in it. There have been requests for more mugs while the client is also looking at additional products in the campaign colours after requests from the recipients.

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